While working agency-side, I worked with dozens of clients in the arts and culture sector, ranging from Museums and performing arts institutions, to individual artists. I have produced thousands of pieces of content for my clients - in addition to helping define branding, tone of voice, and workflow. Here is a small sampling of my work for clients.  

Context: As an early advocate of NFT adoption in the Art World, I was thrilled to work with one of the first museums in the country to acquire an NFT. After counseling the client team on NFT trends and best practices, I helped craft messaging to announce this major milestone in the industry. 

Instagram Post Caption:  👾#ArtNews | @icamiami recently acquired Larva Lab's #CryptoPunk 5293 — one of 10,000 unique 24-24-pixel #NFTs created in 2017 and one of the earliest series of NFTs ever offered for exchange on the Ethereum blockchain. A gift to the museum from Trustee Eduardo Burrillo, the acquisition reflects ICA Miami's commitment to advancing experimentation and building a collection that reflects contemporary cultural production. According to their creators, CryptoPunks are "misfits and non-conformists" inspired by British punk, and each icon's features are randomly generated by an algorithm. Boasting "frumpy hair," "purple lipstick," and a "mole," CryptoPunk 5293 is one of 3,840 female punks.

#ResnicowCulture #CryptoArt #DigitalArt #NFT #Blockchain #Ethereum #ContemporaryArt
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👾courtesy of @icamiami

Context: Given the task of creating a social media presence for an agency - while keeping in mind client sensitivities and platform best practices, I created this video for TikTok and Instagram - utilizing trending sounds, demonstrating press placement, and raising visibility for two clients and their agency.

Instagram caption: “Assembly” is a rich sensory experience, as well as a springboard for rethinking the roots of American culture … But first, vogue.” – Martha Schwendener, @nytimes.

There are only a few days left to see @rashaadnewsome’s “Assembly” at @parkavearmory, an NYT “Critic’s Pick.” Don’t miss your chance to be challenged and enlightened by Newsome’s two-year-old AI on how to liberate ourselves and one another from societal constructs and oppressions; experience live performance juxtaposed against digital art; and immerse yourself in the “diasporic fractals” that illuminate and transform the Armory’s Drill Hall.

Extending visitors' engagement with "Assembly," Newsome and @daata.art, a leading platform that partners with artists to realize new work in a range of digital and physical media, have teamed up to create special edition clothing and artist videos, on sale in an on-site parlor pop-up shop and online. Baseball caps, hoodies, t-shirts, silk scarves, and tote bags featuring Newsome's fractal designs are available alongside a curated collection of literature, artist videos, and an NFT. This event marks the seventh collaboration between the renowned interdisciplinary artist and Daata.

Read the full review at the link in our bio, buy tickets @parkavearmory, and visit the online shop @daata.art.

Context: Having developed fully in-house video capabilities, I scripted, filmed, edited, and delivered this video for United Nation's use around Helen Frankenthaler's Climagte Change Award. Once it was public, my agency repurposed it for Earth Day.

Caption: This #EarthDay, we’re grateful for this planet and everyone working to sustain it. Now in its second year, the Helen Frankenthaler Climate Initiative has already provided more than $5 million to nearly 80 visual arts institutions seeking to reduce their carbon footprint through energy efficiency and clean energy projects. The $10 million commitment unites expertise in the climate and museum fields to spur meaningful change towards the goal of net zero emissions.

Recently, @helenfrankenthalerfoundation’s Executive Director @elzbthsmth sat down with us to discuss this unprecedented grant-making program - learn more by watching the complete video above!

#ResnicowCulture #HelenFrankenthaler #FrankenthalerClimateInitiative #EarthDay2022 #ClimateAction

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🎨Artwork © 2022 Helen Frankenthaler Foundation, Inc. / Artists Rights Society (ARS), New York

Early bidding is NOW OPEN for “In Support of Women | Social Impact Auction: Planned Parenthood & ACLU!” We believe that the intensely personal decision to exercise the right to choose deserves respect and CARE. In fact, abortion IS health care. Health care which has been taken away from 7 million Texas women and threatens the rights of millions more across the country. We’re thrilled that this incredible group of artists has come together to do what they can to support women in the way that they can: through art.

But now, we need YOUR help to make a difference. View the full catalog, register, and bid early at the link in our bio. When you bid, not only will you discover some of today’s most talented visual artists, you’ll be defending women’s rights, with 100% of proceeds directly benefiting @plannedparenthood TX and @aclutx.

#GreenhouseAuctions #SupportWomen #SocialImpact #AbortionRights #ArtAuction #ContemporaryArt #ArtistActivist

🎥 featuring: @joycekozloff @beascaccia @rosedeler @crysart1983 @mariam_magsi @heathergoodwind @alyssaefanning @chobani_bag_of_bones @ghada_chamma @janine_wheeler_studio @michelamartello @maeseelestephanie

Here’s to a fun(gible) holiday season! At Resnicow and Associates, we're known for coining new trends, so we thought it would be NFT-y to mint an artistic expression of our own and turn holiday cards from years past into NFTs for your bidding pleasure — available at the link in our bio!

Not to sound cryptic or a bit dodgy, but our NFTs are so cosmically stellar that a certain digital artist dashed to get involved. They ultimately bowed out due to the competitive quality of our work and upon realizing that all the proceeds are going directly to @themapfund@foundationforcontemporaryarts, and @nomanational.

We hope that 2022 brings you waves of ether-liting joy – with ample opportunity to connect IRL and otherwise.

Without apologies to Beeple,
Your friends at R+A

#ResnicowCulture #NFT #CryptoArt #DigitalArt #Cryptocurrency #Crypto #HappyHolidays #HolidayCard @opensea
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👾Courtesy of R+A

Let’s talk about what price transparency really means in the art market. Unlike the gallery model, at Greenhouse, all interested parties are informed of the same starting prices. When you collect with Greenhouse, you have the peace of mind that there are equal and fair bidding opportunities. You won’t have to experience an invasive and opaque vetting process, and the last bidder standing wins — simple as that.

At Greenhouse, we’re about supporting artists and the market through sustainable growth and opportunity — and how lucky are we that a community of collectors feels the same way?

#GreenhouseAuctions #ArtAuction #AuctionHouse #ArtMarket #ContemporaryArt #PriceTransparency #Bidding

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